SaaSpocalypse — The exit window is closing. A business strategy game for founders, marketers and investors. An empty boardroom at dusk, a city skyline in the windows.

SaaSpocalypse — The exit window is closing. A business strategy simulation for founders, marketers and investors.

Now available for licensing

3 roles10 decisions5 choices eachBrowser + offlineGraded review built in

AI is reshaping SaaS. Boards want results. Investors want an exit. SaaSpocalypse is a business decision game for founders, marketers and investors facing AI disruption: pressured portfolios, delayed exits and a board demanding results. Practice the decisions that determine who adapts, who survives, and who loses their seat.

Request a Demo → ⬇ Download the One-Pager

Seats: Founder, Marketer, Investor

10 of 22

Scenarios per run, reshuffled

12–18

Minutes per track, with reflection

Installs, accounts or IT tickets

What It Is

A DECISION GAME, NOT A LECTURE ON AI STRATEGY

SaaSpocalypse is a business decision game for founders, marketers and investors facing AI disruption. The setting: SaaS valuations have fallen, PE exit plans are unraveling and LPs want their money back. The board has one demand: more AI in products, more AI in go-to-market, results before the next exit attempt.

Each run draws ten scenarios from a bank of 22 for your seat. Every scenario offers five credible choices — plausible things a real operator might do — and every choice moves your simulated valuation, ARR, margin, competitive edge and team morale. You commit all ten before you see a grade. Then the game shows what each call cost, what it earned and what a stronger answer would have been.

Exit window: narrowing · LP patience: falling · AI pressure: rising

What players practice

Distinguishing useful AI transformation from costly AI theater. Weighing short-term gains against customer value, durable differentiation and execution risk. Matching a strategy to the constraints in the scenario, then using feedback to improve the next call.

The traps

The vendor bundle that solves the board's slide and nobody's problem. The pilot budget spent on a consulting deck. The AI feature announced before it works. The pipeline number that will not survive buyer diligence. The exit chased a quarter too early.

Weighing, not guessing

Every choice is rated against an authored rubric: strongest fit, well supported, partial fit, significant exposure, poor fit. The review explains only the choices you made; the unchosen answers stay unrevealed, so the next run is still a test.

How It Plays

COMMIT. REVIEW. PLAY AGAIN.

Every run follows the same arc a real operating quarter does: decide under pressure, live with the numbers, then find out what you should have seen.

🎯

Make ten calls

Each run draws ten scenarios from a bank of 22 per track, across three learning topics. Five plausible choices each — the tradeoffs matter, not the trick answer. Business metrics move as you play.

📉

See how you did

After all ten decisions, review your chosen responses: colored grades, points, explanations and the actual metric gains and losses. Unchosen answers stay unrevealed.

🔁

Apply what you learned

Start a full new run with shuffled scenarios and answers. An optional three-question application check follows the review and withholds feedback until it is complete.

The rubric

Every choice is scored 0–4 against an authored rubric. Ten decisions, forty points, one of four endings.

4Strongest fit

3Well supported

2Partial fit

1Significant exposure

0Poor fit

No take-backs

Decisions are committed one at a time and the grade is withheld until all ten are in. You cannot peek, undo or A/B your way through — the same way a quarter works.

On Screen

TEN DECISIONS, ONE BOARDROOM AT A TIME

Briefing, five credible choices, one committed call, a clear outcome and a decision score. (The answers stay in the game.)

SaaSpocalypse start screen — 01The start screen — the crisis, how a run works, and the three seats.

Choosing a seat: Founder, Marketer or Investor — 02Which seat are you in? Founder, Marketer or Investor — three tracks, three sets of stakes.

Founder briefing with learning objectives — 03The briefing: your situation, your mission, and the learning objectives stated before play.

Marketer decision with five choices and live metrics — 04A decision on the clock: five credible choices, live metrics above, no hints.

Investor ending: a new fund raised — 05One of four endings per seat. Here the Investor raises Fund III, oversubscribed.

Results: decision performance, exit valuation and metrics — 06The results: decision score, ending, exit valuation, and the metrics your ten calls produced.

Three Seats. Same Crisis.

WHICH SEAT ARE YOU IN?

Each track has its own 22-scenario bank, its own metrics, its own learning objectives and its own four endings. Same crisis, different view of it.

01 / FOUNDER

The Survival Game

Founders & CEOs

Your investors want an exit. Buyers want proof. Turn AI into customer value and operating results before the board turns to your replacement. Balance product differentiation, commercial resilience, execution and capital.

EndingsIPO achieved · Company survived · Sold at a reduced valuation · Company failed

02 / MARKETER

Attack of the Bots

Marketers & Growth

The board wants AI-powered growth on a shrinking budget. Build pipeline that survives buyer diligence, defend trust, and sharpen positioning when AI changes the buying conversation. Your job is also in the data room.

EndingsPromoted to CMO · Marketing role retained · Removed from marketing leadership · Laid off

03 / INVESTOR

Saving the Portfolio

PE & VC Partners

Old marks. Lower bids. Impatient LPs. Navigate AI value creation, capital allocation, exits and fund decisions across a portfolio — and avoid becoming a fund that only exists to request extensions.

EndingsNew fund raised · Capital returned to investors · Exit delayed; fund extended · Fund failed

A Score With Consequences

THE REVIEW IS READY WHEN THE RUN ENDS

Ten decisions, forty points. Your total decides which of four endings you get; the business metrics show the simulated consequences. Then the debrief: every call you made, its grade, the lesson, and the metric deltas — with a downloadable report if you want one.

Learning objectives stated before play

Ten of 22 scenarios, all three topics covered

Five choices scored 0–4 on an authored rubric

Valuation, ARR, margin, edge & morale tracked live

Grade withheld until all ten are committed

Per-decision review: grade, lesson, metric deltas

Objectives scored per topic

Optional three-question application check

Full replays reshuffle scenarios, order and answers

Report download, only when the player chooses

30–40Success

IPO, CMO, or a new fund raised.

20–29Moderate success

Survived, role retained, capital returned.

10–19Failure

Reduced-valuation sale, reassigned, fund extended.

0–9Severe failure

Company, role or fund gone.

Formative, not certified. Results use an authored formative rubric, not a validated proficiency assessment. Business metrics and consequences are illustrative. Use the review to discuss which assumptions would change the preferred answer.

Results screen: decision performance, exit valuation and metrics

Why It Is Useful

STRATEGY PRACTICE WITHOUT THE OFFSITE

🏢 The boardroom, without the board

A strategy offsite takes a day, a facilitator and a room full of people who already agree. This runs on any laptop, in under twenty minutes, and no two runs ask the same ten questions.

⚖️ Tradeoffs, not trivia

Every choice is something a competent operator might do. The rubric rewards the best fit for the constraints in the scenario, and the review explains why the alternative you picked cost what it cost.

🧑‍🤝‍🧑 Solo or facilitated

Use it for individual practice, or put a track on the screen and argue every decision as a team. Learning objectives are stated up front so a facilitator can anchor the discussion.

🛠️ Custom builds

Your portfolio's situation, your company's metrics, your firm's language. Scenarios, choices, rubric and endings are data, and can be re-authored for a firm, a portfolio company or a program.

💻 One file. Nothing to install.

The game is a single HTML file that runs in any modern browser, online or offline. No accounts, no analytics, no external assets, no IT ticket.

📊 Review built in

Grade, ending, metrics, per-decision feedback and objective scores appear the moment the run ends, with an optional report download for the player's own records.

Works on the phone, too

The same file runs on a phone or tablet for a quick solo run between meetings. The desktop layout is the one to use for a group session on a screen.

Who It's For

SAAS LEADERS FIRST. THEN EVERYONE WHO HAS TO ANSWER FOR AI

SaaS leadership teams, product and growth marketers, PE/VC operating and investment teams, corporate learning programs, and adult business learners. Use it for individual practice or a facilitated discussion of strategic tradeoffs. Licenses and custom builds are available on request.

🚀 Founders & CEOs

📣 Marketing & growth leaders

💼 PE & VC operating partners

📈 Investment teams

🏢 Portfolio company leadership

🎓 MBA & executive education

🧑‍🏫 Corporate L&D

🗓️ Offsites & workshops

Licensing

THREE TRACKS SHIPPED. THE ENGINE IS BUILT FOR YOUR VERSION

SaaSpocalypse ships as an offline build licensed to a team, a firm or a program. The same engine, scoring and review can carry a scenario bank written for your situation.

Individuals · Small teams

🎮

The game

All three tracks — Founder, Marketer, Investor — as a single offline file. Play any seat, replay with a fresh draw, download your report.

Available now

Firms · Programs

🏛️

Team & program license

Site-wide use for a firm, portfolio, cohort or classroom, with facilitator notes: objectives, score bands, the four endings and what to look for in the review.

Available now

Your firm

🛠️

Custom build

Your portfolio, your metrics, your language. Scenarios, choices, rubric and endings re-authored for a firm, a portfolio company or an executive program.

Request a quote

FAQ

COMMON QUESTIONS

What do we need to run it?

Any modern browser on any computer, phone or tablet. The game is one HTML file: it runs locally, online or offline, with no accounts, no analytics and no external assets. Nothing to install and no IT ticket.

How long is one run?

Ten decisions take about four minutes if you move fast; allow 12–18 minutes per track with the review and reflection. Three tracks, so a full session across all seats fits in an hour.

Is it a quiz with right answers?

No. Every scenario offers five credible choices that a real operator might make, scored 0–4 against an authored rubric for that scenario's constraints. The review explains only the choices you made and the unchosen answers stay unrevealed, so a replay is still a test. Full replays reshuffle the scenario selection, question order and answer order.

How is a run scored?

Ten decisions, forty points. 30–40 is success (IPO, promoted to CMO, new fund raised); 20–29 moderate success; 10–19 failure; 0–9 severe failure. Each track has four endings. Business metrics — valuation, ARR, margin, competitive edge, team morale — show the simulated consequences of your calls.

Is the score a competency measure?

No. Results use an authored formative rubric, not a validated proficiency assessment or evidence of a measured learning gain. Business metrics and consequences are illustrative. The value is in the review and the discussion it starts.

Can it be run as a group exercise?

Yes. Put one track on a screen and decide each scenario as a team, then walk through the review together. Learning objectives are stated before play, and facilitator notes with score bands, endings and "what to look for" come with a team or program license.

Can it be customized for our firm or portfolio?

Yes. Scenarios, choices, rubric, metrics and endings are data. A custom build can reflect your portfolio's situation, your company's numbers and your firm's language. Tell us what you have in mind and we will scope it.

How is it licensed?

The game is licensed as an offline build for individuals and small teams, or site-wide for a firm, cohort or program. Tell us who will play and how — solo, facilitated, or as part of a course — and we will send a playable build, the trailer, the evaluator walkthrough and pricing.